At the heart of this book is a simple framework. The framework is built around seven core concepts. These core concepts and the rules underpinning them are all easy to understand and to apply, but the small details in how they are applied matter and, while a lot of it is ‘applied common sense’, they are often counterintuitive. For this reason we take time to explain the researc...(展开全部)

At the heart of this book is a simple framework. The framework is built around seven core concepts. These core concepts and the rules underpinning them are all easy to understand and to apply, but the small details in how they are applied matter and, while a lot of it is ‘applied common sense’, they are often counterintuitive. For this reason we take time to explain the researc...(展开全部)

罗伯特·西奥迪尼、史蒂夫·马丁、诺瓦·戈尔茨坦是知名的说服力与影响力研究权威。在影响力和说服力领域，罗伯特·西奥迪尼的著作《影响力》已被翻译成26种语言，在全球售出了200万册，并被《财富》杂志评选的75本必读的最睿智的图书之一。他们共同写作畅销书籍曾获得英国皇家学会奖。

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now...(展开全部)

格蕾丝·洛丹（Grace Lordan） 经济学家，伦敦政治经济学院行为科学副教授。包容性倡议计划（The Inclusion Initiative）创始主任，该计划旨在建立更具包容性的工作环境。 英国政府顾问，任职于技能与生产力委员会。英国商业、能源和工业战略部（BEIS）社会流动性特别工作组的成员，也是金融宪章中的女性顾问委员会成员。曾在国际顶级期刊上发表学术论文，并为《金融时报》和《哈佛商业评论》撰稿。

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions-and lots of stress. AND YOU WANT MORE. You want more pro...(展开全部)

Got a stress case in your life? Of course you do: "Without question, many of us have mastered the neurotic art of spending much of our lives worrying about a variety of things all at once." Carlson's cheerful book aims to make us stop and smell--if not roses--whatever is sitting in front of our noses. Don't Sweat the Small Stuff... offers 100 meditations designed to make y...(展开全部)

Got a stress case in your life? Of course you do: "Without question, many of us have mastered the neurotic art of spending much of our lives worrying about a variety of things all at once." Carlson's cheerful book aims to make us stop and smell--if not roses--whatever is sitting in front of our noses. Don't Sweat the Small Stuff... offers 100 meditations designed to make y...(展开全部)